Technology + Marketing = Success2

 

Our data processing and direct marketing experience unite to create tactical solutions that tie your customer acquisition, retention, and upsell initiatives together. We cleanse, update, fulfill, and measure the performance of your data. And we align processing with your overall goals improve the mailability, targeting, and marketability of your lists.

 

In short, we’re one of the very few data service providers that manage the entire direct mail process from list recommendation and ordering to list processing and campaign analysis. Our integrated approach to customer acquisition and leverage kicks into full gear when executed by ALC Data Processing.

 

Modeling & analytics that make sense.

 

At ALC skilled technicians crunch the data while marketing experts help you act on it. Together we isolate customers from sizeable response lists who look just like your best customers. Unlike other firms, we won't hand you modeling reports for your own interpretation. We work closely with you to gather the right input, conduct the model build, analyze the results, and create an ongoing, dynamic marketing program that works. You get the modeling data, plus the know-how to put it to use.

 

Model Applications Include

  • House Models for cross sell/upsell and expire reactivation
  • Regression Good Customer Match Models target responsive/profitable customers and suppress unresponsive/ unprofitable suspects
  • Customer Models to apply to net name files
  • Net Files provided to third parties to apply models

 

A full suite of list & data processing services

 

List Conversion

  • ALC’s proprietary conversion process is key to maximizing address hygiene and merge purge results.
  • The conversion process parses the name and address fields and carries forward additional customer data.
  • Verifies list counts and data integrity on the file (e.g. gender).
  • Standardize person’s name and corrects flip-flop of names and identifies missing names.
  • Identifies missing address components and flag undeliverable records.
  • Identifies consumer versus business names and applies name/address logic to parse data fields.
  • Apply vulgar name logic to name and address fields.

 

CASSTM Processing- Coding Accuracy Support System

  • CASSTM certified software will standardize addresses
  • Verify and correct zip codes.
  • Append Zip+4® codes
  • Append Delivery Point Bar Codes
  • Append Carrier Route Codes
  • Apply Delivery Point Verification

 

Correct Non-ZIP+4® Coded Records

  • Address Element Correction - Match Non-Zip+4® coded records to consumer databases to append address elements to incomplete address records.
  • Apartment Append - Append apartment numbers to high-rise dwelling units.

 

LACS LinkTM - Locatable Address Conversion

  • LACS LinkTM converts rural style addresses to city style addresses where the municipality has gone through an address conversion.
  • USPS® will deliver to the old and new for up to 12 months.
  • After 12 months the USPS® will only deliver to the new address.
  • LAC’S LinkTM is a USPS® licensed product.

Benefits: Improved delivery resulting increased response.

 

NCOA LinkTM - National Change of Address Processing

  • Identify movers from the USPS® postal address changes
  • Track movers over a 4-year period and maintain 140 million address changes.
  • Updated weekly by the USPS® and is a USPS® licensed product.

 

Delivery Sequence File (DSF2TM)

  • DSF2TM is a USPS® licensed product.
  • A list of the 145 million delivery sequence points identified by the USPS®.
  • Confirms deliverability of the specific address (not just the street range like CASSTM)
  • Identifies businesses, residences, vacant addresses and seasonal addresses.

 

Custom Address Hygiene Services

  • Deceased Processing - Remove people who are deceased through self reported sources or the DMA Pander file.
  • Prison Suppression - Remove prisons and State Institutions
  • Foreign Addresses - Drop US territories and/or foreign locations.
  • Military Zip Codes - Eliminate US military and APO/FPO locations.
  • Model Screening - Apply list models to identify the most responsive/profitable people to mail
  • List Cutbacks - Nth or Split incoming lists to achieve desired list quantity.

 

Merge/Purge

  • Deduping – Remove duplicates within each list or a family of lists (intradupes). Remove duplicates between lists (multi-buyer dupes) and incorporate best dupe logic to select the most complete record by name, address and demographics. ALC uses state of the art matching logic that enables records to be deduped at the individual, household, and address levels.
  • Customer File Suppression – Remove records that match to active customer records, bad debt files, and pander files. Suppress files can also be incorporated to the specific business rules required to drop or flag records. Suppress logic can be applied at the individual, household and address levels.
  • Do Not Mail/Do Not Promote Suppression – Remove records that match those from a customer supplied opt out file.
  • Prior Mail File Suppression – Remove records that match to those mailed in previous campaigns. Prior mail suppress rules can be applied to suppress or flag across multiple campaigns based on recency and frequency of mailings.
  • Data Appends/Overlays – Enable the appending of consumer or business data from outside sources to match against the gross or net output of the merge purge. Allows for additional segmentation if mail packages are being targeted by specific consumer demographics like age/gender or business data like company size or SIC.
  • Post Net Modeling - Apply internal or external models to the net output of the merge to suppress unresponsive or unprofitable segments.

 

Post Merge/Purge Processing

  • Splits and Nths – Allows for the partitioning of the post merge/purge data into multiple files for mailings containing multiple offers. Additionally, it provides the ability to limit the number of records output to a specified quantity by file or in total.
  • Finder Number Application/Finder File Generation – Enables response tracking through the application of a unique finder number that is then captured at the time of response, and linked back to the finder file.
  • Key Coding – Allows for the tracking of responders by list when the key code is captured at the time of response.

 

Our clients include the leaders in every category of business.