Data Driven Digital Improves the Overall Performance of Multichannel Marketing
In addition to delivering immediate results, Footprint D3 simultaneously builds an increasing amount of data to leverage for customer acquisition and retention. This intelligence leads to a continually-expanding model on which to acquire an ever-growing number of online customers.
You Realize Positive Results and ROI for many reasons including:
- Footprint D3 consistently provides the highest offline-to-online match rate in the marketplace.
- Our network delivers the broad online media reach of greater than 90% of all U.S. internet users.
- We are one of the few providers that can now reach your specific target audience on Facebook
- The Footprint D3 platform combines best-of-breed data partners, buying exchanges, and publishing networks with proprietary data and algorithms to provide maximum targeting capabilities with cost efficiency.
Data Driven Retargeting Keeps the Revenue Stream Flowing by:
- Recapturing your website visitors who look at products, but do not buy
- Recapturing customers who ordered in the past, but have not returned recently
- Keeping your brand top-of-mind as consumers travel the web
- Fostering on-going relationships
- Tailoring special offers to reverse shopping cart abandonment
- Personalizing promotions to win-back former or dormant customers
Reach and Expand Your Online Customer Base with Data Driven Digital
- Target impressions directly to select prospects and customers precisely when and where they go online and eliminate the waste associated with traditional digital advertising, which takes a shotgun approach.
- Expand your targetable universe of potential customers through the look-and act-alike process and real time analysis.
- Achieve click-through rates that are 2-to-5X higher than those of traditional display campaigns.
- Increase your marketing ROI by implementing integrated digital campaigns with direct mail, email and other traditional media channels to deliver true cross-channel messaging to the same audience.
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Contact Us for More Information
Bryan MacDonald EVP, Managing Director
Footprint D3 Direct: (609) 580-2562
Email: bryan.macdonald@alc.com