Make Online Marketing Personal

 

Footprint D3 is ALC's multichannel media tool for serving relevant digital display content to targeted online individuals, whenever and wherever they travel the web. Data Driven Digital marketing now makes it possible to integrate, support and enhance offline marketing through online digital, video and mobile messaging.

 

What Do We Mean by "Data Driven?"

 

Your online marketing content is delivered to individuals based on critical data necessary for achieving a positive ROI:

  1. Who they are — exact characteristics of prospects and current customers, defined persona market segments, and modeled look-alikes
  2. What they do — which products and types of content they view
  3. When they do it — reach prospects when they are about to take action

Footprint D3 lets marketers leverage offline attributes of their customers and prospects to target these same individuals online. It enables an organization to enhance offline customer and prospect databases with an addressable online audience pool. This allows marketers to serve up personalized online content to highly targeted individuals 24/7.

 

Footprint D3 enables you to reach your target audience online at the moment of truth – when they are most likely to take action – eliminating 90% of waste associated with traditional digital display advertising.

 

Click to See How We Do It
Click to See the Benefits of Footprint D3

 

Contact Us for More Information
Bryan MacDonald EVP, Managing Director
Footprint D3 Direct: (609) 580-2562
Email: bryan.macdonald@alc.com

Our clients include the leaders in every category of business.