Client News
U.S. Kids Names ALC to Manage Lists of Motivated Parents
U.S. Kids Names ALC to Market its Motivated Parent Subscribers Seeking to Give their Kids a Head Start
Princeton, NJ—U.S. Kids, a subsidiary of The Saturday Evening Post Society and leading publisher of children’s health and education magazines, has named ALC to manage its subscriber files. Reaching young learners at every life stage, Turtle, Humpty Dumpty, and Jack and Jill magazines are now available through ALC. They also combine to form the U.S. Kids Masterfile and U.S. Kids Preschool Publications Masterfile.
“ALC is the leading data manager of family-oriented lists that reach the children’s market,” says John LeBrun, Chief Marketing Officer, U.S. Kids. “Based on the great job they have done with The Saturday Evening Post, we are confident that ALC will maximize the value that U.S. Kids presents to marketers focusing on parents.”
“Today’s parents are taking control of fundamental education skills to prepare their children for increasing levels of student competition," said Kerry Fischette, Client Marketing Manager, ALC. “Those who read Turtle, Humpty Dumpty and Jack and Jill with their kids are working to foster lifelong interests in the arts, health, science, reading, and more. These parents are actively seeking children’s products and learning materials that can help with the overall growth of their children.”
The award-winning editors and artists of U.S. Kids Magazines capture the imaginations of young minds with stimulating stories, puzzles, games, and activities. Turtle, Humpty Dumpty and Jack and Jill also present important health education information in a subtle, fun way that helps give kids a head start in life.
Immediately available through ALC are the following U.S. Kids lists:
Turtle Magazine for Preschool Kids
66,000 Active Subscribers @ $95/M
A leading publication for children ages 3-5, Turtle Magazine for Preschool Kids, encourages the reading aloud of stories and learning through interactive games, puzzles, and crafts.
Humpty Dumpty Magazine
49,000 Active Subscribers @ $95/M
Humpty Dumpty Magazine gives young children age 5-7 a head start on reading, problem solving, and health and fitness.
Jack and Jill Magazine
80,000 Active Subscribers @ $95/M
Jack and Jill Magazine commands the attention of children age 8-12 with entertaining content that challenges their mental and physical skills alike.
U.S. Kids Masterfile
178,000 Active Subscribers @ $95/M
The U.S. Kids magazine subscriber files have been merged to form a sizeable, yet targeted, database of direct mail-responsive parents devoted to their kids. It allows marketers to reach information-driven parents who are seeking products and services through all stages of their child’s development.
U.S. Kids Preschool Publications Masterfile
115,000 Active Subscribers @ $95/M
Comprised of subscribers to Turtle and Humpty Dumpty, this database allows marketers to reach parents during the preschool stage of their children’s lives.
For more information about U.S. Kids lists and data, please contact Kerry Fischette at 609-580-2875.
About U.S. Kids
U.S. Kids is a subsidiary of the iconic Saturday Evening Post Society and was formed as part of The Children’s Better Health Institute. Since 1976, the Institute has been committed to providing information and encouragement to parents, teachers and healthcare professionals in their efforts to educate the general public on the essentials of good health. This spirit of learning and growth is the cornerstone of each U.S. Kids publication. Visit www.uskidsmags.com to learn more.
About ALC Data Management
Celebrating 30 years of "Leading the Evolution," ALC (www.ALC.com) enables clients to grow, increase market share and improve bottom-line profitability through the innovative gathering, application, and integration of marketing data. ALC Data Management is dedicated to helping list owners maximize the leverage of their data and helping marketers acquire new high-quality customers.
1/4/2010 1:31:40 PM