A new name. A new address. A new chapter.
Cause? Or effect? Action? Or reaction?
Every step a consumer takes, no matter how big or small, tells a larger story. Even everyday acts like subscribing to a magazine, donating to a worthy cause or buying the latest best-selling book.
Sometimes the story is obvious. Sometimes, it ‘s surprising. But it is always predictive.
You know what your customers buy from you. But what’s the rest of their story? Who are they? How do they earn a living? How do they spend their free time? What are their motivations, their attitudes, their ambitions? Who else do they buy from? What do they buy? And why?
Finally, how do you find more of them?
For more than 30 years, ALC has grown to become the leader in its field by developing the tools, systems and expertise to see beyond the action a consumer takes (as reported on the data card) to understand the “why” beyond the “what.” And more importantly for our clients, to discern the predictive buying patterns that can spell the difference between a positive and negative ROI. On a list. A mail schedule. An entire mail campaign.
Which is why our clients include the leaders in virtually every category of business. From Financial institutions to non-profit organizations. From catalog marketers to retailers. From magazines, newsletters and book clubs to home entertainment marketers. From the telcos to the high tech sector. From Juvenile to senior marketers. From B2B to B2C. And every category in-between.
They’ve seen first-hand how “the rest of the story” can lead to reduced new customer acquisition costs, significant increases in lifetime customer value and a greatly improved return on marketing investment.
Welcome to ALC. It’s the “rest of the story” that will take you where you want to go.